How we add value
We can offer improved returns and capital appreciation through:
Targeted acquisition of parks
We have a structured acquisition process, overseen by an Investment Committee, which evaluates potential purchases based on location, park attributes and opportunities for growth and development.
Exploit planning opportunities to change focus of park income
Where appropriate, we will redevelop low-income tenting and touring caravan parks, adding in static caravan and/or lodge properties which will offer higher, year-round income streams and the potential for capital growth.
Capital investment to improve facilities
We believe that by offering best-in-class facilities we can maximise the income revenues for the parks. Where necessary, we will improve and develop the infrastructure and leisure facilities to ensure that a park is offering the best possible amenities, which we believe will lead to an increase in rental and sales revenues, as well as income from food, beverage and leisure operations.
Improved management of parks
Our acquisition process identifies parks which have not been managed to their full potential. In order to maximise revenues, we will utilise our specialist, experienced management team to improve their commerciality and incorporate the parks into the rest of the group to create economies of scale.
The investor and customer virtuous circles
Our philosophy is simple – to create parks which are best in their class and drive strong, stable income returns and capital appreciation. This can only be achieved by creating parks that continually attract customers and provide them with outstanding holiday experiences.